Truth-Driven
Digital Strategies

Helping businesses grow with smarter, AI-enhanced strategies built around what actually drives profit.

Rated 5 stars by clients

★★★★★

AI-Enhanced Strategies.
Truth Driven.

We’re Lance and Amber Johnson, the husband-and-wife team behind Clear Performance Ads.

We're here because we became tired of the agency lies, deception, and manipulation that became the norm in the industry.

So we built something better: a digital marketing/ad agency that combines truthful communication with modern AI-enhanced strategies.

You get smarter insights, clearer reporting, honest communication, and leverage our experience scaling businesses similar to yours.

Ready to work with a company who hates lying?

Real Results from Our Clients

We get it... you may have become distrusting of reviews and case studies (us too). But rest assured, our case studies are truthful and show how better strategies and ongoing optimizations improve performance over time. Whether you are spending $500/month or $500k/month, we offer smarter strategies to approach digital marketing & advertising.

These Numbers Are 100% Real

$6M

REVENUE GENERATED

Luxury Bed + Bath + Apparel

(eCommerce)

$500,000+ in ad spend/month

Strategy:

  • Full Google Ads account restructure

  • Strategic budget reallocation

  • Conversion rate optimization alignment with paid media

Results:

  • Revenue increased from $16M to $22M (+ contribution increases)

  • 38% YoY revenue growth

52%

MORE QUALIFIED LEADS

Recruitment Marketing

(Lead Generation)

$12,000+ in ad spend/month

Strategy:

  • Refined audience targeting

  • Messaging repositioning

  • Funnel segmentation (MOFU + BOFU)

  • Retargeting infrastructure buildout

Results:

  • 52% increase in qualified leads YoY

  • Achieved at similar cost levels

  • Improved overall pipeline consistency

133

EVENT REGISTRATIONS

Local Art Gallery

(Lead Generation/eCommerce)

<$1,000 in ad spend/month

Strategy:

  • Refined geographic radius targeting around relevant art-buying demographics

  • Creative alignment between ad messaging & exhibition positioning

  • Frequency management to ensure consistent local exposure

Results:

  • 130+ attendees at art exhibition opening

  • Significant increase in event-driven revenue

  • Expanded local awareness beyond immediate rural footprint

  • Established repeatable event promotion

Smarter Reporting for Smarter Growth

Many advertisers overestimate their impact—taking more credit than they deserve. We cut through the noise with advanced, independent reporting that reveals what’s truly driving profit.

Using margin-focused strategies, we track every touchpoint—giving you the real performance insights you need to optimize, scale, and maximize ROI.

google search console performance dashboard showing clicks, impressions, CTR, and average position
google search console performance dashboard showing clicks, impressions, CTR, and average position

Advanced Attribution Insights

Move past last-click reporting. Our models show the true role of each channel, so you can stop wasting budget on what looks good and double down on what actually works.

AI-Enhanced Strategies

We leverage premium AI tools + strategies (including ChatGPT, Claude, & more), so you can confidently reallocate spend, refine strategy, and drive growth—without relying on outdated tactics.

Real Performance Tracking

We look beyond ROAS—factoring in margin, LTV, and customer quality—so you can see exactly where your ad dollars are creating real profit and long-term growth.

Our Services

DIY Coaching

Get expert coaching and strategic guidance to improve your digital media performance without full management.

Account Management

Free up your time while we manage day-to-day optimization, reporting, and ongoing performance improvements across your campaigns and marketing efforts.

MONTHLY SERVICES

À LA CARTE

SEO, AI-SEO, & Local Ranking

Not sure which service is right for you? We'll help you find the right fit.

Strategy Development & Refinement

Design

Websites & Landing Pages

Audience Targeting

Tracking & Reporting

Paid Ads

Paid Ads

SEO, AI-SEO, Local Ranking

Design

Strategy Development & Refinement

Websites & Landing Pages

Audience Targeting

Conversion Rate Optimization

Tracking & Reporting

Conversion Rate Optimization

Don't just take our word for it

Hear from businesses and professionals who have worked with Clear Performance Ads and seen the impact of smarter strategy, stronger execution, and clear communication.

"Lance and his team are very knowledgeable and have been great consultants when it comes to advertising. They help with Google CPC, Facebook ads, and are always very happy to help. They definitely know how to bring in business and strategize around any ad budget no matter the size. Very Recommended!"

★★★★★
Erick L.

"Lance is a true professional. He helped identify new areas for improvement and came up with detailed plans on how to execute effective strategies for those areas. Overall, he is one of the most honest and determined marketing professionals that I've had the chance to work with in my career. 10/10 would recommend."

★★★★★
Keegan H.

Cold Air Inductions

Evolv BAM

Ready to Grow Smarter?

Let's Get Started.

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