CASE STUDIES

Challenge:
Scaling revenue efficiently while improving creative performance and campaign structure.

What we did:
• Full account restructure
• A/B creative testing framework
• Strategic budget reallocation toward highest-ROAS segments
• Conversion rate optimization alignment with paid media

Luxury Bed + Bath + Apparel

Spend: $500,000+ /mo

• 38% year-over-year revenue growth

• Continued multi-year scaling trajectory

• Increased contribution margin

$16M→$22M
Revenue increase

Challenge:
High cost per lead and inconsistent quality.

What we did:
• Keyword refinement toward higher-intent traffic
• Negative keyword sculpting
• Landing page conversion optimization
• Lead quality filtering adjustments

Law Firm

Spend: $8,000+/mo

• Maintained lead volume while lowering cost

• Improved lead qualification rate

• Increased down-funnel revenue

-25% CPL
Cost Per Lead Reduction

Challenge:
Scaling qualified lead volume without increasing spend proportionally.

What we did:
• Refined audience targeting
• Messaging repositioning
• Funnel segmentation (TOFU + MOFU + BOFU)
• Retargeting infrastructure buildout

Recruitment Marketing

Spend: $12,000+/mo

• Achieved at similar cost levels

• Improved overall pipeline consistency

• Increased sales team time efficiency

+52% Leads
Qualified Leads YoY

Challenge:
Growth ceiling at modest ad spend levels with under-leveraged campaign structure.

What we did:
• Increased targeting granularity across placements
• Refined audience segmentation
• Enhanced Performance Max audience signals
• Prioritized high-intent product categories
• Budget scaling tied to efficiency thresholds

Audio Equipment

Spend: $3,000+/mo

• Scaled ad spend from $2,000 to $3,000 per month

• Improved ROI efficiency while scaling

• Efficiency maintained as budget grew

$15K→$20K
Monthly Revenue

Challenge:
A niche fine art quilt exhibition hosted in rural Michigan with limited built-in foot traffic. The audience was highly specific, and geographic reach was constrained.

What we did:
• Cohesive Meta campaign structure
• Refined geographic radius targeting around relevant demographics
• Interest layering focused audiences
• Creative alignment between ad messaging and exhibition positioning
• Frequency management to ensure consistent local exposure

Local Art Gallery

Spend: <$1,000+/mo

• Significant increase in event-driven revenue

• Expanded local awareness beyond immediate rural footprint

• Established repeatable event promotion framework

133
Opening Event Attendees

How We Measure Success

We focus on:

• Revenue/ROI

• Cost per acquisition/Cost per lead

• Margins

• Customer lifetime value

• Long-term scalability

• Other performance-focused metrics
  
  

Because growth needs clarity.

Absolute rockstars when it comes to all things PPC. Reliable, fast and transparent. What more could you ask for? Highly highly recommend Clear Performance Ads!

Conor D.

★★★★★

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