Our Story

Why Clear Performance Ads Exists

Clear Performance Ads was founded by Lance Johnson after nearly a decade working in an industry where marketing results were too often buried behind vague reporting, inflated promises, and misaligned incentives.

Lance saw businesses spending real money without real clarity — unsure what was working, where budgets were going, or how success was being measured. Rather than accept that as “how the industry works,” he built Clear Performance Ads around a different standard:

✔ Real transparency
✔ Measurable performance
✔ Clear, proactive communication

From day one, Clear Performance Ads was designed to remove the smoke and mirrors. Clear accountability. Clear strategy. Clear results. That philosophy is embedded in the name — and in how every campaign is built, optimized, and evaluated.

At the same time, Lance recognized that the future of advertising would be driven by advanced AI and data-driven systems, not guesswork or outdated playbooks. By leveraging AI-powered tools, automation, and real-time performance signals, Clear Performance Ads helps businesses grow smarter.

Today, Clear Performance Ads manages dozens of active client accounts across multiple industries throughout Michigan and beyond, partnering with growing businesses that value clarity over hype and results over noise.

Based in Metro Detroit, Michigan, the firm combines founder-level accountability with modern technology, vetted industry specialists, and systems designed to scale alongside its clients.

Leadership & Accountability

Lance Johnson
Founder & Chief Executive Officer

Leader of Clear Performance Ads, who oversees strategy, performance, tracking, and analytics across all client accounts.

Amber Johnson
Chief Marketing Officer

Amber leads brand strategy, messaging, and client experience, ensuring performance goals align with each client’s voice, positioning, and long-term growth objectives.

Built With Specialists, Not Generalists

Clear Performance Ads operates with a focused leadership team supported by a network of vetted industry specialists across paid media, creative, analytics, and technical implementation.

This structure allows us to bring the right expertise to each engagement without forcing clients into a one-size-fits-all agency model. Every specialist we work with is aligned to our standards for transparency, accountability, and performance — with leadership remaining directly involved in every account.

Founder-Led. Family-Driven.

Clear Performance Ads is proudly founder-led and family-driven, built on long-term thinking, personal accountability, and a genuine commitment to the businesses we support.

While our beginnings are personal, our approach is built on professionalism, clear leadership, and the kind of reliable execution that helps our clients grow with confidence.

Our Values

Clear Strategy. Clear Results.

We believe business owners deserve:

• Clarity, not complexity

• Results, not empty reports

• Accountability, not excuses

• Partnership, not vendors
  

Every campaign we run is built on:

1. Strategic targeting

2. Conversion-focused creative

3. Full-funnel measurement

4. Relentless optimization

That’s how we help businesses strengthen their brand, generate demand, and scale profitably.

$32M+

25+

Industries Served

Annual Budget Managed